GROHE SPA™, GROHE Digital and hundreds of new products for the bathroom and kitchen – the 2011 GROHE ISH review

Five days, 350 new products and thousands of visitors from all corners of the globe – the GROHE stand at the ISH fair in Frankfurt was one of the talking points amongst industry professionals. On show: breathtaking new designs, a complete digital portfolio and the launch of GROHE SPA™ ensured there was something for everyone.

If you couldn’t make it to ISH, or you just want to refresh your memory, then visit our facebook page where you will find video footage, trend reports and photographs of the new launches. Or take a tour of our virtual stand, for further information about each product category. 

GROHE SPA COLLECTIONS

A central area dedicated to the launch of GROHE SPA™ set the mood for the stand, using pale wood and soft lighting to create atmospheric bathroom settings. The launches of Allure Brilliant and Sena Cube showers impressed visitors, with both designs illustrating that the trend for minimalist geometric designs, be they faceted or cubed, is here to stay.

Visitors were also treated to previews of the new Allure Gravity collection and the new Rainshower® F-Series sound, light and steam modules for showers – designed to transform the bathroom into a sensory haven. Both will be available in 2012.

View the new GROHE SPA collections. 

BATHROOM FAUCETS

Design highlights included the new Eurocube faucets and fittings which offer true square design and a choice of solutions at an unbeatable price. Visitors and competitors alike were amazed by the number of new collections and line extensions, which illustrate our commitment to offering a full range of products to meet all design tastes and installation needs.

Download the new GROHE Bathroom brochure. 

GROHE DIGITAL

It has already won a red dot ‘best of the best’ 2011 award and from the positive response we received at ISH the GROHE Digital collection is set to take the industry by storm. The wireless digital controllers were praised for their intuitive design, easy-to-use functions and modular concept, which give designers complete freedom when planning a bathroom or kitchen. 

SHOWERS

New spray technology and new spray patterns are at the heart of Power&Soul hand showers. Featuring up to four spray patterns, including the new Active massage spray, the collection offers a choice of designs and sizes to suit all consumer needs. The range also introduces our new AquaDirect™ spray selector – positioned on the reverse of the shower head, it offers one-touch switching between spray patterns.

Further shower launches include the new Tempesta Next Generation collection and Euphoria Cube hand and head showers. Both designs offer incredible value and are ideal for projects. For the premium segment Grohtherm CS custom showering controls offer discreet modular styling for a perfect thermostatically-controlled shower.

Download the new GROHE Bathroom brochure. 

KITCHEN FAUCETS

Visitors attending to the GROHE booth were treated to refreshments courtesy of GROHE Red® and GROHE Blue®. They were able to test these value-added faucets hands-on and enjoy delicious water - still, medium or sparkling - or a hot cup of tea brewed with hot water tapped straight from the faucet.

Another attraction was the K7 faucet which had just won a red dot 2011 award. The innovative design of the new Minta faucet featuring the ProGrip™ texture on the lever and the spray did not fail to impress visitors, either.

All new products are presented in our new kitchen faucet brochure entitled “ENJOY WATER” which can be downloaded from our website. 

SANITARY SYSTEMS

Resource efficiency was a hot topic at ISH and, as usual, many of our new launches include GROHE EcoJoy™ variants. The new GROHE Free Flush shower and bath water flushing system was well received for its common sense approach to reducing water consumption in both domestic and hotel bathrooms. New leather and mirrored glass finishes have been added to our already-comprehensive range of Skate Cosmopolitan dual-flush actuation plates, while Eurosmart Cosmopolitan E & S and Euroeco Cosmopolitan E & S (electronic and self-closing) faucets introduce Cosmopolitan design to commercial environments. Both the electronic and self-closing Eurosmart Cosmopolitan basin faucets have already won a red dot 2011 award.

Download the new GROHE Special Fittings brochure

Download the new GROHE FreeFlush brochure 

TWO MORE DESIGN AWARDS

The fair also put GROHE design in the spotlight once again, with two products receiving awards at the show. The Rainshower® Icon collection received a Design Plus 2011 award, while GROHE Ondus® Digitecture received an Innovationspreis Architektur+Technik (Innovation Award for Architecture and Engineering) from AIT magazine. 

Announcing the winner of the GROHE Raffle at ISH

GROHE raffle a resounding success

Our raffle revolving around the new products launched at ISH was a resounding success. Offering to win an I-Pad, one of 50 exclusive GROHE SPA™ boxes or one of 200 digital picture frames, the announcement in our newsletter already prompted more than 2,000 customers to enter their names for the draw. As many as 3,500 visitors followed suit at our exhibition booth - a fantastic result!

The winners have meanwhile been drawn and will receive their prizes over the next few days.